Thoughts and ideas on design

I have more than 7 years experience creating digital experiences. I have built dozens of websites for dozens of clients, contributing to design, implementation, and optimization of digital platforms.

By: Jared Wick on July 2, 2018

Executing Modular Design Systems In WordPress With ACF Pro

CMS Implementation & Integration | Content Strategy | Development & Technology

As experience designers, we are usually thinking about how our clients can improve their customers’ experience while continuing to grow. A big part of this effort is focused on the customer journey, but almost as important is examining the client’s internal operations and capabilities. Any solution we arrive at must be aligned with the capabilities…

By: Jared Wick on February 1, 2018

Tested: My Favorite Prototyping Tools Reviewed

Experience Design

These four prototyping tools are doing some heavy lifting for experience designers. Our design team put them to the test to decide which tool would most enhance our workflow. We love software that helps us work more efficiently while improving the outcome of our efforts and all of these tools have the potential to do just…

By: Jared Wick on January 15, 2018

Exercises To Replace Traditional Brainstorming

Content Strategy | Experience Design

Brainstorming isn’t as effective as many believe it to be. While sharing ideas in groups is essential, the typical, unstructured format of brainstorming sessions leads to groupthink, a situation where the first few ideas are quickly validated before more creative ideas can come to light. Early ideas also provide a template or anchor for the…

By: Jared Wick on May 10, 2017

Experience Design Strategy: A North Star Approach

Experience Design

The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees. This new economic shift is…

By: Jared Wick on May 9, 2017

As Above, So Below The Fold: Modern Interaction Design

Experience Design

In case you forgot, “the fold” is an invisible line on a webpage drawn at the bottom edge of the browser window. Content which is above the fold does not require scrolling to view. Content that is below the fold requires a user to scroll past the fold to view. The fold was once a…

By: Jared Wick on May 9, 2017

Beyond the Blog: WordPress in the Real World

CMS Implementation & Integration

Rooted in blogging, WordPress is most commonly used for simple publications – with about half of all WordPress sites hosted on the free service. But with a staggering 20% of the internet built on WordPress it is likely you are using far more WordPress sites than you realized – and not just blogs. WordPress sites are often…

By: Jared Wick on May 8, 2017

Optimization That Drives Consumers

Data & Analytics

What’s the absolute, hands-down best way to influence an online or in-person purchase? A website that’s perfectly personalized and optimized, of course – a site that lets users browse, explore and discover. But how exactly do you measure that effect? Double down on data Lots of companies are facing similar struggles today: How do we…

By: Jared Wick on May 5, 2017

A Brief Overview Of User Experience Design

Experience Design

Each and every project presents a unique opportunity for your business. As such, you should never approach an assignment the same way. But, there are several steps to consider on your way to success and this article will touch on some of the familiar phases: DISCOVER Use your goals to identify technical requirements while assessing…

By: Jared Wick on May 2, 2017

CMS Showdown: Drupal Vs. WordPress

CMS Implementation & Integration

At ikonic, we are focused on delivering the latest technology. When we recommend a content management system (CMS) for your company we identify the solution that will deliver results while considering how it applies to your unique business or marketing needs. Below is a comparison of two of the most popular, open-source content management systems: Drupal and WordPress. We break down key features and…

By: Jared Wick on May 1, 2017

You Didn’t Know These Sites Were Built On Drupal

CMS Implementation & Integration

Drupal makes up a mere 2% of the internet (5% of sites built on a content management system), but a growing number of organizations are turning to the content management system (CMS) for its powerful, secure, and flexible code base. This includes fortune 500 companies and start-ups alike. The technology behind the latest version of Drupal is impressive – both…

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