Journal

Insights on experience design

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By: Jared Wick on August 9, 2018

Ideation: Solving Pain Points Fast

Design Thinking | UX Design

Modern brainstorming with rapid ideation techniques will save you time and headaches. Pain points are real or perceived irritants–often a critical factor in gaining or losing customer loyalty and trust. This means you want to prioritize and solve these problems fast. But skipping an ideation session in favor of pursuing the first solution offered can…

By: Jared Wick on August 9, 2018

Empathy Mapping: A Gateway To User-Centered Insights

Design Thinking | UX Design

Empathy mapping is not a replacement for a user persona and it won’t replace quantitative or qualitative user research. Instead, empathy mapping is an exercise you can use to externalize assumptions about users so you can relate to them and in turn understand their desires. This abstract thinking makes empathy mapping accessible to diverse teams…

By: Jared Wick on August 1, 2018

UX Prototyping Tools Reviewed (2018)

Design Thinking | UX Design

These prototyping tools are doing some heavy lifting for experience designers. I put them to the test to decide which tool would most enhance my workflow. I love software that helps me work more efficiently while improving the outcome of my UX efforts. All of these tools have the potential to do just that so let’s…

By: Jared Wick on July 2, 2018

Executing Modular Design Systems In WordPress With ACF Pro

Content Management | Content Strategy | Development

As experience designers, we are usually thinking about how our clients can improve their customers’ experience while continuing to grow. A big part of this effort is focused on the customer journey, but almost as important is examining the client’s internal operations and capabilities. Any solution we arrive at must be aligned with the capabilities…

By: Jared Wick on May 8, 2018

Providing Value Through Optimization

Content Optimization | Content Strategy | Quantitative Analytics

Leveraging data and best practices to optimize your marketing efforts will help align those efforts with business goals and drive lasting value for customers. Back-To-School SEO SEO is a constantly moving target so if you are still optimizing for the algorithms of a couple years ago, its time to realign your scope. The bedrock of search…

By: Jared Wick on January 15, 2018

Exercises To Replace Traditional Brainstorming

Content Strategy | UX Design

Brainstorming isn’t as effective as many believe it to be. While sharing ideas in groups is essential, the typical, unstructured format of brainstorming sessions leads to groupthink, a situation where the first few ideas are quickly validated before more creative ideas can come to light. Early ideas also provide a template or anchor for the…

By: Jared Wick on May 10, 2017

Experience Design Strategy: A North Star Approach

UX Design

The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees. This new economic shift is…

By: Jared Wick on May 9, 2017

As Above, So Below The Fold: Modern Interaction Design

UX Design

In case you forgot, “the fold” is an invisible line on a webpage drawn at the bottom edge of the browser window. Content which is above the fold does not require scrolling to view. Content that is below the fold requires a user to scroll past the fold to view. The fold was once a…

By: Jared Wick on May 9, 2017

Beyond the Blog: WordPress in the Real World

Content Management

Rooted in blogging, WordPress is most commonly used for simple publications – with about half of all WordPress sites hosted on the free wordpress.com service. But with a staggering 20% of the internet built on WordPress it is likely you are using far more WordPress sites than you realized – and not just blogs. WordPress sites are often…

By: Jared Wick on May 2, 2017

CMS Showdown: Drupal Vs. WordPress

Content Management

At ikonic, we are focused on delivering the latest technology. When we recommend a content management system (CMS) for your company we identify the solution that will deliver results while considering how it applies to your unique business or marketing needs. Below is a comparison of two of the most popular, open-source content management systems: Drupal and WordPress. We break down key features and…

By: Jared Wick on May 1, 2017

You Didn’t Know These Sites Were Built On Drupal

Content Management

Drupal makes up a mere 2% of the internet (5% of sites built on a content management system), but a growing number of organizations are turning to the content management system (CMS) for its powerful, secure, and flexible code base. This includes fortune 500 companies and start-ups alike. The technology behind the latest version of Drupal is impressive – both…

By: Jared Wick on May 1, 2017

Finding Opportunities in Open Source Technology

Content Management | Development

Evaluating software and services to use within your organization can be difficult. Whether you are looking for a product to form the foundation of your business or a tool to help your team perform more efficiently, you will likely find both open source and proprietary options in the marketplace. But when should you choose an…

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