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About:

Hanabi

In 2011 I conducted an experiment in inspired design. I called the project Hanabi (firework), after the sushi bar at the core of my inspiration. The real restaurant, located in Duluth, Minnesota had an inspired menu and top-notch sushi. What it lacked was an equally enticing brand experience. 

In 2011 I conducted an experiment in inspired design. I called the project Hanabi (firework), after the sushi bar at the core of my inspiration. The real restaurant, located in Duluth, Minnesota had an inspired menu and top-notch sushi. What it lacked was an equally enticing brand experience. This is where I come in. My design, inspired by contemporary Japanese anime culture, superflat design, and disneyfication gracefully lends itself to the local culture of Duluth. The post-industrial port fosters many unique, and exclusive local experiences that bring people back to the north shore time and time again. With this in mind, the vision of Hanabi started to become clear.

Hanabi has three primary goals: to have the highest quality product, most memorable dining experience, and strongest relationship with customers. Our food alone must be good enough to bring customers back again and again—but with a new vision for design and brand experience we hope to inspire those sushi virgins to come see what they have been missing. Our eccentric, ever-changing environment will be directly influenced by local artists and designers and through a strong emphasis on art and design we hope to inspire our customers to carry a positive message about sushi back into the community “…Its not just raw fish”