A Digital Agency Evolves
I started working at ikonic as an intern in 2012. After being hired as a full-time designer I was responsible for the ikonic website, which I would use as a testing ground for new ideas. During my time at ikonic I rebuilt the website from the ground-up four times while migrating the build from Drupal to HubSpot COS, and lastly to WordPress. The website changed constantly with a regularly evolving homepage, designed to meet specific business objectives.
My goal was to keep the ikonic website fresh and consistently ahead of the curve both in terms of development techniques and visual styling. The graphics included in this project reflect the latest 2018 updates to the ikonic website.
In 2017 I rebuilt the ikonic website on Hubspot COS. The marketing automation platform also offers basic content management capabilities which I have since implemented for multiple clients. I became skilled in Hubspot’s proprietary HUBL coding language and templating system.
By early 2018 ikonic no longer required the suite of HubSpot marketing automation tools so I migrated the website to WordPress.
Modular Page Building
As part of this migration, I utilized ikonic’s custom WordPress theme, the Foundation framework, and dozens of modules I created to help us build websites more efficiently. The solution creates a simple, easy-to-use, drag-and-drop layout for each post and page.
For our most recent brand iteration, I chose several cool blues contrasted with one bright blood-orange to draw the eye to links and buttons. Our complete color palette and minimized typography guidelines are shown below.
I also created custom vector artwork to illustrate dozens of concepts across the website. Some of those graphics are featured here.
Migrating to WordPress meant we had more room to optimize both code and content. For search optimization, we utilized Moz Pro. We measured keyword ranking and fine-tuned our page content to establish ikonic as an authoritative voice. We used our insights to create a content strategy for our un-cork blog.