Content Strategy

Customer research and journey mapping help identify the marketing channels to pursue while informing ways to address and align messaging across all digital channels. Campaigns should segment potential customers across a number of dimensions including demographics, activities, length of engagement and interests, and serve content based on prospect behavior and intent. Reliable reporting at each phase of the marketing and sales funnel provides necessary accountability as well as insights that will strengthen future marketing strategies.

IO Education

Design Thinking Increases Customer Inquiries

    Activities:
  • Content Strategy
  • Customer Experience
  • Design Thinking
  • Front-End Development
  • Information Architecture
  • Journey Mapping
  • Prototyping
  • Visual Design
Pain Relief Revolution

A Place To Learn and Engage

    Activities:
  • Content Strategy
  • Design Thinking
  • Digital Strategy
  • Front-End Development
  • Information Architecture
  • Journey Mapping
  • Product Design
  • Visual Design
Chevy Buick GMC | Martin

A More Transparent & Accountable Car-Buying Experience

    Activities:
  • Content Strategy
  • Customer Experience
  • Experience Design
  • Information Architecture
  • Journey Mapping
  • Personas
  • Prototyping
  • Service Design
Relias

Marketing Automation and Personalization

    Activities:
  • Content Strategy
  • Customer Experience
  • Data & Analytics
  • Experience Design
  • Information Architecture
  • Journey Mapping
  • Marketing Automation
  • System Mapping
  • Visual Design
Impact Nation

A Conference Platform Designed for Scale

    Activities:
  • Content Strategy
  • Data & Analytics
  • Front-End Development
  • Optimization & Testing
  • Prototyping
  • Visual Design
UXPA

One Platform To Rule Them All

    Activities:
  • Content Strategy
  • eCommerce Platform
  • Front-End Development
  • Information Architecture
  • Journey Mapping
  • Landing Pages
  • Product Design

Technology & Expertise

I have leveraged dozens of tools & technologies aimed at streamlining Content Strategy efforts.

Say Hello

Send me an email

Or connect with me on the following platforms: