We align marketing metrics to core business objectives to determine what is working and what needs optimizing. And, we do this as customers interact and move between sales, retail, and digital properties.
By: Jared Wick on May 8, 2017
What’s the absolute, hands-down best way to influence an online or in-person purchase? A website that’s perfectly personalized and optimized, of course – a site that lets users browse, explore and discover. But how exactly do you measure that effect? Double down on data Lots of companies are facing similar struggles today: How do we…
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