Journey Mapping

Customer research and journey mapping help identify the marketing channels to pursue while informing ways to address and align messaging across all digital channels. Campaigns should segment potential customers across a number of dimensions including demographics, activities, length of engagement and interests, and serve content based on prospect behavior and intent. Reliable reporting at each phase of the marketing and sales funnel provides necessary accountability as well as insights that will strengthen future marketing strategies.

IO Education

Increasing Visitor Inquiries with the help of a Design Sprint

    Activities:
  • CX Strategy Roadmap
  • Design
  • Design Sprint
  • Digital Strategy
  • Journey Mapping
  • Landing Pages
  • Marketing Automation
  • Prototyping - Ideas into reality
Chevy Buick GMC | Martin

A More Transparent & Accountable Car-Buying Experience

    Activities:
  • Attribution
  • Content Strategy
  • CX Strategy Roadmap
  • Digital Strategy
  • Experience Design
  • Journey Mapping
  • Personas
  • Service Design
Autism Training Solutions

A Connected Platform Built to Scale Gets Acquired

    Activities:
  • CMS Implementation & Integration
  • CX Strategy Roadmap
  • Data & Analytics
  • Design
  • Development & Technology
  • Digital Strategy
  • eCommerce Platform
  • IA Hierarchy & Patterns
  • Journey Mapping
  • Optimization & Testing
  • Personas
  • Search Optimization
Relias Connect

A Help Desk Refresh to Encourage Participation

    Activities:
  • CX Strategy Roadmap
  • Development & Technology
  • Ethnography
  • IA Hierarchy & Patterns
  • Journey Mapping
  • Product Design
  • System Mapping
Relias

Interaction Through Gamification

    Activities:
  • CX Strategy Roadmap
  • Design
  • Development & Technology
  • Journey Mapping
  • Landing Pages
  • Marketing Campaign
  • Optimization & Testing
  • Prototyping - Ideas into reality
Relias

Marketing Automation and Personalization

    Activities:
  • CMS Implementation & Integration
  • Content Strategy
  • CX Strategy Roadmap
  • Data & Analytics
  • Design
  • Experience Design
  • IA Hierarchy & Patterns
  • Journey Mapping
  • Marketing Automation
  • System Mapping
Impact Nation

A Conference Platform Designed for Scale

    Activities:
  • Content Strategy
  • Data & Analytics
  • Development & Technology
  • Digital Strategy
  • eCommerce Platform
  • IA Hierarchy & Patterns
  • Journey Mapping
  • Product Design
UXPA

One Platform To Rule Them All

    Activities:
  • CMS Implementation & Integration
  • Content Strategy
  • Development & Technology
  • eCommerce Platform
  • IA Hierarchy & Patterns
  • Journey Mapping
  • Landing Pages
  • Product Design

Certification & Expertise

Our Journey Mapping experts will take your content and marketing efforts to the next level.

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