Interaction Through Gamification
Relias provides online learning to organizations in senior care, health and human services, public safety, and advanced illness.
Relias was eager to build a custom, interactive landing page that would be the home for their State of Training survey results. Users were to fill in a form to gain access to and compare their own responses with those of more than 4000 survey respondents. The page was to be designed in a way that could be reused for future surveys, and make use of an external database of survey results. User’s responses were also to be posted to Relias’ lead database.
Relias was excited to experiment with gamification design principles – a tactic they have used to enhance their own learning management products over the past year. Gamification is the process by which the design and interaction of a digital product are infused with principles of game design. These principles include concepts such as narrative content, rules and objectives, reward system, competition, and play.
We took a standard design approach to develop the interactive page. We started by building low fidelity wireframes and developing user stories to help lock down essential functionality. We then worked through the unique, conceptual nature of the gamified form – building design concepts to test multiple narratives against the state of training content. Finally, our developers attacked the code head-on.
The landing page quickly evolved through the development process. A selectable map and large, stylized select options make the form easy and fun for the user. A live profile-preview informs the user that the upcoming results will be a comparison to survey respondents with similar profiles to their own. And that is what they get: the state of training survey results transformed into dynamic charts that showed the data relevant to each user’s vertical. Users select their own response to each survey question – providing them with a simple comparison statement to illustrate and describe through text how they measure up! All form fields are also posted to Relias’ lead database through a custom API integration.